The Business Research Guide
How It Works
The first row of tabs links to resources by type, that support research and assignments.
- Need an eBook? Find one from the eBooks tab.
- Want to catch up on the Wall Street Journal?
Use the News tab.
The second row of (dropdown) tabs are guides to the most relevant resources, grouped by business subject.
- Looking for analyst reports? Try the COMPANY menu.
- POPULAR TOPICS covers special business subjects at UCI, like Healthcare and Consulting.
Wouldn’t it be nice to get in the heads of consumers? Well for a limited time only you can do just that with our trial of the Mintel market research database. It has nifty reports like Organic Food and Beverage Shoppers and Marketing to Millennials.
Apparently Mintel uses a combination of surveys and spy drones peeking into our windows to get these insights.
This is a trial only, so access expires on 6/10, and downloading is disabled.
Electronic & Print Content